The Ukrainian Literature: Rights On! 2022 is a professional educational and mentoring program by the Book Arsenal, focused on establishing new export potential of Ukrainian books in the context of the Russian-Ukrainian war.
The Ukrainian Literature: Rights On! 2022 program is supported by the European Union under the House of Europe programme. The information and analytical partner is the Chytomo media project.
The main goal of the Ukrainian Literature: Rights On! 2022 program is to promote the export of Ukrainian books abroad and to strengthen the competencies of Ukrainian publishers in overcoming the challenges of the full-scale war.
- The Ukrainian Literature: Rights On! 2022 program included 2 components:
— The educational component includes individual mentoring sessions from world and Ukrainian experts who have successful and effective experience working with cases of organising the export of Ukrainian books abroad during the full-scale Russian-Ukrainian war.
The educational component of the program took place online on July 19-26.
— The information and analytical component includes a series of texts about the opportunities of Ukrainian book export in the full-scale war based on the solutions found in the course of the educational component.
The text materials will be published on the Chytomo, a leading Ukrainian media resource for the professional publishing community. The release is scheduled for August and September.
- Tracks the participants of the Ukrainian Literature: Rights On! 2022 program were working in:
— Direct sale of printed and electronic books abroad through the publisher’s website. Development of website logic, optimization for the international market, setting up search options, payment systems etc.
— Selling rights abroad (focus on publishers with little or no experience in selling rights). Creating and enhancing catalogues, finding contractors, working with foreign literary agents and publishers.
— Customs and legal procedures for selling books abroad.
— Book distribution and cooperation with bookstores abroad.
— Marketing of Ukrainian books abroad, business strategizing.