Inzhyr — the fictional cat by Olena Pavlova, web comics character, that currently gained over 26 000 followers on Facebook. He became viral — a meme-character which promotes reading, Ukrainian culture and democratic values. Inzhyr loves sushi, books and revolutions – he was present at the Kyiv Maidan protests from the very first night. Also he helped the Ukrainian army to fight against the rats on the eastern front-line. During 2020 some pictures with this imaginary Ukrainian cat gained thousands of shares at social media, defining Inzhyr as opinion leader.