Working in visual communications since 2011. He is a co-founder of the branding agency LLIWELL. Since 2021, he has served as the Design Director at Projector Creative & Tech Online Institute and Creative Director at Projector Publishing. He has authored and led numerous projects in branding, visual communications, packaging, and publishing for Ukrainian businesses and cultural institutions. He is also a public speaker and consultant.
Since 2016, he has been active in teaching and mentoring. He is the author of long-term educational programs in graphic design, a curator at Projector Institute, and a lecturer for various educational initiatives.
Since 2021, he has been the Creative Director and Lead Designer of Telegraf, a print almanac dedicated to Ukrainian visual culture.
He is the co-author and host of the Nonpareil podcast, which focused on visual culture and aired on Radio Aristocrats, as well as the author and host of the ZMIST podcast, covering culture and creative industries (Projector).
In 2016, he was involved in the preparations for the Olympic Games in Rio de Janeiro. In 2024, as part of a joint campaign by Projector Institute, Brand Ukraine, and the Ministry of Foreign Affairs, he participated in promoting Ukraine and Volia (Will/Freedom) as a Ukrainian philosophy of life at the Olympic Games in Paris.