PICTORIC
We live in a world where communication and understanding each other are essential on the way to development and the future. The ability to explain your vision and correctly interpret partners’ statements is often a key to strengthening relations, cooperation and mutual respect. We live in a world of different experiences and worldviews, and to understand each other, we must understand words, and even more importantly, their meaning in different countries and cultures.
Illustration, being one of the most universal languages, has always accompanied words, texts and information. From ancient times to the present day, illustration continues playing one of the major roles in communication between people, different societies and cultures.
In our project, we propose to visually represent concepts that are key for most countries and people of the world: love, happiness, home, war, fear, security, inspiration, etc. Each concept is illustrated by two artists: one work by a guest artist from the international community, and the other—by an artist from Ukraine. Each illustrator conveys the feelings that are understandable in their environment and shares their experience with the audience.
In these difficult times, it is extremely important for Ukraine to continue a dialog with our friends and partners, to share stories and illustrations from different parts of the world with the audience, and to talk together about important topics and basic values of humanity.
Project curators: Oleh Hryshchenko, Anna Sarvira, Olena Staranchuk.
Pictoric is a community of illustrators, graphic designers and artists, founded in 2014 with the aim of promoting Ukrainian culture and heritage, creating and developing a modern visual language through illustration. Among the methods of project implementation there are active exhibition activities, lectures, workshops, participation in discussions and presentations, creation of unique publications, involvement of partners from various fields, cooperation with the cultural sector around the world.
Pictoric has organized more than 150 exhibitions all over the world and collaborates with organizations such as—International Book Arsenal Festival, Frankfurter Buchmesse, Ukrainian Institute of America, Pictoplasma Conference, Bologna Children’s Book Fair, International Comic Salon Erlangen, Troisdorf Bilderbuchmuseum and many others.